Services / Experience Design
A digital platform’s strategy, design, and development must all promote one goal: creating a valuable, memorable experience for the user. We create experiences that connect deeply with your target audience’s needs, and inspire not just affection, but action.
Why UX is a brand and business need
It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.
So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.
The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.
The experts on Matrix Solutions UX team bring all of those qualities and more. It’s their job to turn the frustration of “what’s going on?” into the joy of “that was easy” – designing standout experiences that convert prospects and keep customers coming back.
Why website design matters
A website is a brand touchpoint, a business tool, and a place to drive critical conversions. A great website can be an engine of business growth. A poor site can inflict damage on your brand..
But outstanding web design isn’t easy. Today’s audiences have high expectations. You have seconds – maybe milliseconds – to convince visitors that your site is worth their time.
With over 17 years of experience, Matrix Solutions creates websites to exceed audience expectations. We build sites to perform with a focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.
Navigating the Mobile-First Era
Practically overnight, mobile has become the primary way users engage digitally. And today, audiences judge brands by the quality of the experience they provide. Without a seamless mobile experience, you risk being written off as a waste of time and space.
Apps are not the only way to conquer mobile, but they’re a powerful tool – they’re natively mobile, offer broad capabilities, and give you a permanent presence on devices your customers check over 50 times a day.
With nearly two decades of experience in digital, the BFM team understands what goes into truly intuitive and engaging mobile experiences. For clients ready to break into the app marketplace, we’re an end-to-end partner for mobile experience design.
Designing for the user
Downloading a mobile app is a commitment. If consumers are going to find your app and integrate it into their routine, the experience must keep them coming back. That starts and ends with the user:
Listen to the user. Your app design agency should be invested in understanding the needs of users, and how your app might meet those needs. Otherwise, there’s no reason to believe people will use it.
Design for user needs. Naturally, you want your app to look good. But great app design never complicates things; it gets out of the way and lets users do what they need to do.
Test with real users. You never really know until you test. Once your agency thinks they have everything just right, they should be letting users go hands-on with the product and prove them wrong. This feedback is key for designing an app that actually understands its audience.
Why eCommerce website design matters
Creating custom experiences is key to winning customers’ hearts – and seizing market share. When the right products, design, features, and branding come together, users have more excuses to stick around – and more reasons to buy.
We’ve been designing high-performing websites for over 17 years, and eCommerce sites are at the core of our expertise. We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.
Success in Understanding
For global brands, every new market is a new test. What works in New York won’t work in Paris; what works in Paris might not resonate in Buenos Aires. Business leaders understand this, implementing localization practices across global markets. Every choice matters for a brand, and the stakes are high.
But true localization, the kind that shows real cultural literacy, is a complex equation of messaging, UX, and strategy. Fostering a global brand is all about stepping into your users’ shoes and understanding what fuels their interest. That’s a marketing problem. So, get marketers to solve it.
That’s why BFM has developed Global Experience Assessment: a unique hybrid program that merges testing, data science, and market research to drive localization efforts and build brands that earn affection the world over.
Why Global Brands Choose Us
A global presence comes with distinct challenges – often unexpected ones. Our team has experience helping brands clear these hurdles, so they can move confidently in international markets.
Scalable Testing. Testing can quickly become unsustainable at a global scale. We’ve solved this by leveraging the vast outsourcing network of Pactera EDGE, our parent company, putting hundreds of thousands of global resources within reach.
Cross-Team Collaboration. You get the best of both worlds: class-leading localization knowledge, and agency-grade creative thinking.
A Focus on Strategy. We work with you to identify and prioritize business goals, and help stakeholders see the strategic steps necessary to realize global success.
The challenge of relevance
and AI readiness
Customers respond to what’s relevant. Ensuring they only see relevant products and content on your digital platforms requires analytical savvy and quality data. And if you’re investing in AI, a model that’s learning from bad data can be worse than useless.
Delivering relevant – and ultimately, intelligent – experiences demands unrelenting attention to data quality. But typically, data curation is no one’s job.
As a result, curation either becomes an ungainly ad hoc program, forces high-skill talent into repetitive work, or simply doesn’t get done. In these cases, getting your data unstuck requires help.