Services / Digital Marketing

How can your marketing become more data-driven and more human-centric? We believe the answer lies in deeper collaboration, powerful storytelling, and analytical rigor – combined with the agile methodology needed to bring it all together.

The challenge of meeting audience expectations

Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.

Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.

Blue Fountain Media leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.

Data that lives up to its potential

Audiences today are empowered by connected technologies – and bombarded with marketing messages. It’s harder than ever to be heard above the noise.

Even conversion-focused brands need to think about building and retaining a loyal audience to protect themselves against commoditization or disruption. To build that kind of brand, you need a story. And to shape that story, you need a strategy.

Blue Fountain Media leverages our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.

Choosing an SEO partner

Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results (anyone who tells you otherwise is lying).

As a result, you’re putting a lot of trust in an SEO partner. Here’s what you should be looking for from your search agency:

Focused on people. A good SEO agency naturally lives and breathes the technical stuff, but ultimately people, not bots, do business with you. Your search marketing team should care about the customer experience.

Focused on people. SEO changes fast. There are new challenges all the time, from algorithm changes to the impact of voice. An agency that hasn’t changed their approach in 3 years is hopelessly out of touch. A great SEO agency is always evolving.

Clear communication. Google’s algorithm is complex. SEO decisions often involve weighing pros and cons. So it’s important that your SEO partner can clearly and transparently explain their recommendations.

Getting the most from your ad spend

Between search, display, YouTube, sponsored content, and social media – and the targeting options available in each of those channels – digital media offers a paralyzing amount of choice.

The challenge is knowing how reach the right people on the right platforms. Without sufficient tools, time, and expertise on hand, it can be hard to tell if your marketing dollars are being spent wisely, let alone efficiently.

We’re experts at creating high-performance ads and hyper-targeted campaigns, using all the tools of digital media to optimize how your marketing budget is spent. Our team of paid media specialists, data scientists, and creatives work together to connect you with your audience, generating leads, sales, and revenue with maximum effectiveness.

Getting content to work for you

Great content marketing is almost unfair. It brings qualified purchasers to you, helps drive conversions while providing brand lift, and continues to deliver value for years.

But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.

At BFM, we create content that resonates with your customers because it’s engineered for them. Our content marketing services start with well-crafted strategies, drawing on channel expertise and performance data to make better content that works harder for your business.