Services / Strategy
We’re consultants, guides, and partners for brands on digital transformation journeys. Wherever you’re going, we bring ideas and excitement to help you get there.
Why brands need digital strategy
Businesses today differentiate not on product or price, but on the quality of the experience they provide. And customer experience is increasingly digitized.
If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market share. But the question is: what do your customers really want?
Over 17 years of experience have shown us one thing: quality digital experiences need a strategy driving them. We’ve helped countless clients draw actionable digital roadmaps, launch new websites, and create the apps and experiences that help them compete and win.
Building standout brands for a crowded world
Audiences have always gravitated toward authentic brands. But consumers have only grown choosier, and with good reason: Audiences encounter more brands today than ever before.
Meanwhile, digital has changed how we tell brand stories. Social, mobile, and next-gen innovations have given businesses of all sizes the ability to share their story – if they can be heard over the noise.
In this environment, the most successful brands have a strong relationship with their audience, and a clear understanding of who they are and the values they stand by. That takes strategic clarity, a focus on authentic connection, and a lot of personality.
With more than 15 years’ experience transforming brands, Matrix Solutions understands how companies find success and build loyalty in digital. We provide the strategic leadership brands need to discover, rethink, and refresh their identity for today’s marketplace.
How smart content strategy sets the tone
Content strategy covers the what, why, and how of content creation for your organization. A content strategy might be tailored to your website or content marketing, or it might be your master plan for delighting your audience and supercharging leads and sales.
Why create a strategy? Well, there’s a lot of content out there. In a world where millions of blog posts are published every day, you’d better have a strategy for being heard.
Matrix Solutions strategic approach is distinguished by teamwork and the drive for results. We work hand in hand with SEO, UX, and design to think through every aspect of the creation and promotion of truly outstanding content. And as veteran content creators, we leverage years of writing experience to plan for your success.
Our Digital Transformation process
In a digital transformation project, you can’t plan the solution until you define the problem. While every engagement is different, we draw on a toolkit that has successfully driven previous change initiatives
Mapping the landscape
We start with a diagnosis of the current situation, taking a close look at the business landscape. We take a discipline-by-discipline approach, with multiple expert teams weighing in.
An audit can show you what’s standard practice and what’s best in class, identifying emerging competitors, new tactics, and changing audience behaviors. More importantly, audits can help you spot risks and opportunities – giving you a head start in preparing for what’s next.
Putting our heads together
An innovation workshop brings together our team and yours in a structured process with open-minded facilitation. The goal is to frame a business problem and then generate ideas to solve it.
By calling on a diversity of expertise and thinking styles, and exploring ideas fearlessly, we can generate new possibilities and refine our strongest ideas.
We prioritize ideas according to value to the organization and readiness to complete, evolving high-value, high-readiness projects further with a tool such as a Business Model Canvas.
Minimum Lovable Product
Turning ideas into action
Change initiatives can generate many ideas but few outcomes. Fortunately, BFM is an implementation partner as well as an ideas partner.
Once we have high-priority ideas, we start defining a minimum lovable product – the version of your idea that delivers the most customer happiness with the least possible initial effort and expense. We determine what the MLP would look like and what it would take to build.
Once we understand that, we’re into project management: cost estimates, dependencies, and budgets and resourcing, and we’re ready to start making it happen.